![]() The arrival of iDrive 20 years ago saw BMW ushering in a new era of in-car operating technology. The display and operation of these apps will be familiar to customers from their smartphones. The most important applications in each individual market around the world can be imported seamlessly into the vehicle’s operating system. The integration of third-party apps is more comprehensive than ever. Remote Software Upgrade allows the new BMW iDrive to benefit from regular over-the-air improvements, integrate additional functions and stay up to date. This system recognizes repetitive situations, learns from them and provides suggestions on how functions can be activated accordingly. Paving the way for greater personalization is the BMW ID. The new BMW iDrive 8 is constantly processing large amounts of not only self-generated data, but also data collected from the BMW Group vehicle fleet to implement the driver’s wishes in a context-related way. During the journey, the new My Modes use an interplay of various functions set the mood using a combination of vehicle functions and the interior ambience lighting. It all starts with illumination of the area around the vehicle and its interior before the doors unlock automatically and the cabin is prepared for the occupants. ![]() A new customer experience welcomes the driver and invites them into their BMW with a choreographed routine. The BMW Intelligent Personal Assistant is the main way to interact with your BMW using voice, adjusting to the driver’s routines as well as to what is happening around the vehicle. IDrive 8 is designed with a focus on voice and dialogue-based interaction using natural language and touch operation via the BMW Curved Display. Underpinning the unique user experience are a new generation of displays, controls, software, and extremely powerful connectivity and data processing. ![]() Advances have been made all-around to deliver a more natural interactive and holistic user experience between the driver and their BMW. Woodcliff Lake, NJ – March 15, 2021… Debuting in the upcoming iX and i4, the newest iteration of BMW’s driver-passenger-vehicle interface acts as a digital, intelligent and proactive partner during the time you spend inside your vehicle.
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